Information is the secret of marketing on Facebook: profiles, pages, groups are a set of personal information very difficult to reach from conventional marketing research.
The coming of viral marketing changed the channels of information: if advertising agencies make market research using especially polls and interviews, asking information to people, on Facebook people are offering own information directly to the community.
What is the kind of available information on Facebook?
Like button is an important index of pages popularity, but also an indicator of people interests, passions and aspirations.
The interaction between people is the core of information exchange and this is an essential requirement for gain success on facebook pages. The
share button is used to interact with friends and people on Facebook.
It's more important a high interaction rate than a high number of fans in a page:
Facebook Insights is an statistic analytical section of interaction between fan on facebook pages.
What kind of strategy?
To reach information through facebook pages there are several marketing strategies: first of all monitoring fan posts and comments on the dashboard and on the discussions; then use Facebook Insights to know trends of fan's activities; finally make polls to know exactly people's preferences about products, services and others trends.
What about future?
Facebook will launch soon a new application called
"Facebook Questions": with this app everyone will be able to ask questions and make polls directly on the social network.
While internet information is growing, a new web marketing search is born:
"social search" or "social search engine" focused on information of social network.
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