Facebook Marketing Strategy: Why send an update to your fans page?

Your fan can see your updates from the wall of your page or in their news feed. But today news feed of your fans are full of content, because every day they become fan of a new page.
Then draw the attention of fans is increasingly difficult: but you can use update to reach your fans when you want.
Sending an update is similar to sending newsletter, then you must use it with caution and cleverness. For example you should send an update once a week or once a month.
You can target updates to reach a specific category of people who are fan of your page or fans, including fans of a specific geographical area.
When you have sent the update remember to check Facebook Insights and see users and interactions changes!
Then send an update to your fans page can help you to increase fans attachment.