Social media marketing manager: a trained professional or an expert of information technology?

Perhaps top social media marketing manager should possess both characteristics: be a marketing and communication professional, preferably with a degree, and have good skills and knowledge of web tools and informatics.

Needs to break down the role in two forms:
1) social media: knowledge of social networks and their tools to comunicate;
2) marketing: skills in market and customers target analysis.

A top social media marketing manager should also possess good knowledge of blogging, videomaking, website development.

What skills should a social media marketing manager have?



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1 comment:

  1. Keith-D-Shrock-Social-MediaJune 27, 2011 at 4:36 AM

    Great Post!
    And Thanks for asking about Skills To Look For...

    At 'LORD Marketing south bend' we help Local Business increase ROI through Social Media Marketing.

    It all starts with a vision - Your Vision - and we develop a Plan. This Plan or "Blue-Print" is the foundation of your growth. The Direct Marketing Association states, "Your Business Will Increase 30% Annually....with a PLAN."

    To Learn more about Strategic Planning call us. We are LORD Marketing south bend and Global.

    Keith D Shrock,
    FastTrac4U Social Media Certified

    Local Business Marketing Division http://FB.com/LORD.Marketing.South.Bend

    "Happy Social Networking!"

    ReplyDelete

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