The key players of web marketing

Who are the key players of web marketing?

A good strategy for web marketing needs cooperation and synergy between some key professional players:

• webmaster: also called web architect or web developer, his role is to coordinate the planning, ongoing development, maintenance, and accessibility of the website thanks to his knowledges and skills about scripting languages, server administration;
• web designer: he has graphic skills and knowledges about graphic softwares, like Photoshop or Corel Draw; he cooperates with the webmaster to realize the best usability for the website;
• content manager: also called web copywriter, responsible of editing, managing and publishing content about product/services of a company or news and information of a specific theme; he knows very well content management systems funcions, like Joomla, and blogging software, like Wordpress or Blogger;
• SEO specialist: search engine optimization is essential for a optimal web marketing strategy; he can improve the visibility of a website in search engines with indexing activities and search engine marketing strategies like website promotion in order to increase the number of the backlinks to the website or pay-per-click advertising; he has basic knowledge of HTML code and has marketing skills;
• web analyzer: his statistics ability allow him to monitor and analyze the visits of website; he can identify the optimal structure of the website to increase the "rate of conversion" of the visitors;
• e-mail marketing specialist: cooperating with the web designer and the content manager he creates e-mail messages, choose the correct target for the message and analyzes the reply of the audience;
• web marketing manager: he coordinates all the previous roles to realize the marketing strategy, his goal is to increase the "rate of conversion" of website visitors to one or more objectives and not only their absolute number; he has strongs abilities in marketing and communication and he responds directly to the marketing manager.

Moreover there are often some mixes of different roles. Recently are growing some new key players specialized in social media marketing: the social media marketing manager or community manager, the videomaker and the digital and communication manager. Hereafter we will talk about them.

Facebook Marketing Strategy: Why send an update to your fans page?

Your fan can see your updates from the wall of your page or in their news feed. But today news feed of your fans are full of content, because every day they become fan of a new page.
Then draw the attention of fans is increasingly difficult: but you can use update to reach your fans when you want.
Sending an update is similar to sending newsletter, then you must use it with caution and cleverness. For example you should send an update once a week or once a month.
You can target updates to reach a specific category of people who are fan of your page or fans, including fans of a specific geographical area.
When you have sent the update remember to check Facebook Insights and see users and interactions changes!
Then send an update to your fans page can help you to increase fans attachment.